Budget conscious shoppers still value quality

Cost-conscious Canadians are still looking for quality when shopping for everyday purchases, new research commissioned by Procter & Gamble reveals. In fact, the survey found that 69 per cent of Canadians believe they don’t have to sacrifice quality when shopping on a budget.

Personal finance expert, Gail Vaz-Oxlade, explains that dependability doesn’t have to depend on cost when shopping on a budget.

“Some people think shopping on a budget means relying on the cheapest brands to save,” says Vaz-Oxlade. “The reality is that these items can cost you in the long run when you have to use more of one product to get the same result.” She urges Canadians to be more savvy when it comes to everyday spending.

The survey revealed over half (53 per cent) of Canadians agree well-known, trusted brands, such as Tide Simply Clean and Fresh, Dawn and Charmin Basic, represent the best value for money based on overall performance and cost. When shopping on a budget, Vaz-Oxlade suggests taking time to examine the initial up-front cost and then compare against the overall product performance over a longer period of time.

“Ultimately, saving is about making informed purchasing decisions,” adds Vaz-Oxlade. “You need to make your money and your purchases work for you to see long term benefits and value.”

More budgeting tips are available at savingmadesimple.ca.